FOR IMMEDIATE RELEASE:
CONTACT:
Eric Rathbun
Reel Pure, Inc.
[email protected]
www.reelpure.com
NEW BRAND IN FLY FISHING SET TO REMOVE “ELITIST” PERCEPTION OF THE SPORT.
Redmond, WA, February 14, 2005 – Reel Pure, Inc., engineers of Old School bug throwing headwear with a new school attitude, announces a new brand in fly fishing. Available online at www.reelpure.com and in local fly fishing specialty shops, Reel Pure is a breath of fresh air. In addition to providing superior noggin covers for slingers, Reel Pure is dedicated to improving fly fishing now and into the future. They help achieve this by donating to 1% For the Planet, an alliance of businesses committed to sustaining natural resources by donating at least 1% of their annual net revenues to environmental organizations worldwide. In doing so, they work closely with various regional fisheries, water and land preservation agencies to ensure that the natural resources that support fly fishing are taken care in the best ways possible. This includes donations, volunteer work and education.
Rain, Chill and Glare beware! Whatever conditions you face, Reel Pure has got your noggin covered. You can always count on one thing…the products and services that come from Reel Pure will always represent a state of mind. For those serious about fly fishing - but tired of the serious fly fishing attitude.
“Reel Pure is all about a state of mind”, states Eric Rathbun, Chief Angler of Reel Pure, Inc. “We’re helping position the sport in a different light…in a way that welcomes any and all who live to cast.”
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Reel Pure can be found on the World Wide Web at www.reelpure.com .
